Reveal The Power of Google Advanced Search

Reveal the Power of Google Advanced Search

Google has encapsulated our search behavior long ago. Now we don’t type any web address in the address bar of any browser since we’ve discarded remembering any web address. Why should we remember all those addresses while one-click into Google reach us to our desired websites! Here comes the fact of searching the web… While there’s still a handsome chunk of search engine market share belongs to Yahoo search and Microsoft’s Live search, Google enjoys the unchallenged leadership in the search engine market and leaving competitors far behind day by day. If Google continue its growth in this pace and we rely on it like the way we do now, I guess it wouldn’t be an overstatement to say that “the day isn’t far away when Google will be the only option like the way Microsoft was in the late nineties”.  Well, we like using Google and it is smart enough to understand our behavior and sometimes the smartest to shape our online behavior, whether we’re aware of that or not. So if we’re to live with Google, we should know it better for our own convenience. Don’t we? The irony is I found majority of the people who surf the World Wide Web aren’t aware of the power of Google search capability. Most of our users are satisfied with the conventional Google web search even if he/she has to scramble the search results sometimes to get the precise one finally. Unfortunately they’re unaware of the Google Advanced Search even though it is been there right under their nose from the first place. Well here is a depiction of the advanced search and remember: it’s only a little crumb. You’ll master the power basing on your needs and behavioral model. And believe me, once you understand the hidden power-  You may never use the normal web search. My home page is set to ****. Yeap you’re right. It’s the Google advanced search page!

Narrow Down Your Search:

Of course each and every people have once in awhile searched the web recently about the recent incident of George Bush in Iraq! I wonder who hasn’t.

If you are among the majority, I guess you’ll enter George Bush in the search field, and will pull up a trove of Bushiana (31.7M results), including images, biographies, official archive sites, and of course Wikipedia articles. You know it’s more than you can deal with. To narrow your search, perhaps you’ll add terms. Yes, Google accepts up to10 keywords length. Searching for George Bush Shoe Thrown in Iraq yields lots of pages (.30M results) detailing how the most powerful man on earth got insulted publicly while on trip to Iraq. If Google either reports no matches or shows up only pages containing useless lists of words, most possibly you have queried too many keywords into the search. Want to match the quoted terms literally while searching pages?  Enclose your terms in quotation marks in the Google search field. Thus when you’ll  enclose  “George Bush” and “Shoe Thrown””Iraq”, Google’ll  skip pages that discuss Tom Bush or shoe store or Afghanistan and will yield only 10,400 results (when I checked about a week ago!).

The wild-card character * lets us search for terms including other unknown but may be relevant words. Type George Bush “* Iraq”, and Google shows pages mentioning Bush’s shoe incident in Iraq, as well as pages mentioning all of those other incidents and stories mentioning George Bush with Iraq.

How to Use Advanced Search:

Including and excluding (- +) search terms, using quotation marks (“”) and wildcards (*) are simple tricks to facilitate any search query. Fortunately Google’s search tools let us do much more than that. To use Google’s advanced search options, click Advanced Search on Google’s classic home page right beside the search field.

Google Advanced Search

Google Advanced Search

The black ‘Find web pages that have…‘ section at the top of the Advanced Search page replicates some of the techniques that we’ve discussed already. For example, entering the terms in the ‘all these words’ field is the same as a plain Google search. Entering search terms into the this exact wording or phrase’ field shows the same results as enclosing search term in quotations. The ‘one or more of these words’ field lets search for pages containing any of several words, but not necessarily all of them; and the ‘any of these unwanted words’ field excludes from the results all pages containing the unwanted terms entered.

The search shown in the screen above left finds pages that mention the name ‘George Bush’ (about 31.7 M results) and that contain both the exact phrase “shoe thrown” (this reduces the results to just 18,000 pages) and the word “in Iraq”(now its just 11,000 pages). This search also excludes pages that mention Iran, Pakistan, or Afghanistan (which yields just 1700 pages).

The Google command-line version of the same search is easy to follow and it appears in the search field located at the top of the results page: George Bush “Shoe thrown” “in Iraq” -Iran -Pakistan -Afghanistan

Assuming that you speak only English, you can winnow things further down by selecting English from the drop-down list on the Language line. But suppose you want to find a recently authored, English-language document in PDF file format from an academic source. Select Adobe Acrobat PDF (.pdf) on the File Type line; type .edu on the Search within a site or domain line and choose past 24 hours/past week/past month/past year from the drop-down menu on the Date: (how recent the page is) line(found in the blue, expandable Date, usage rights, numeric range, and more menu); and. If you want to further dig into the search results, use the options named usage rights (Free to use or share/ Free to use or share, even commercially/ free to use, share or modify/ free to use, share or modify, even commercially), Where your keywords show up, Region and Numeric range. Just below it you have the power to turn off/on the safe search option.

Google searches for keyword phrases in all page elements (everywhere in the pages). Alternatively, to find pages with the words “Call Center Services” in the page title, but without the words “India,” enter the relevant terms in the ‘all these words’ and ‘any of these unwanted words’, respectively. Then select in the title of the page on the Where your keywords show up field, and click the Advanced Search button. The corresponding command-line search in Google to obtain the same result is allintitle: call center services -India. Options for Where your keywords show up field includes: anywhere/title/text/URL in the page/in links to the page.

Search Files, not the pages:

Looking for non-HTML files available on the Web is one of the most popular uses of Google power searches. The only way to search different parts of the webpage simultaneously for various terms is the Command-line search. Advanced Search page searches for keyword phrases in only one location at a time. Google searches for any kind of file it is told to-not just the file types that are listed on the Advanced Search page’s File type: option. For example, if you would like to find MP3 music files by Coldplay available for download, use the command -inurl:htm -inurl:html intitle:”index of” mp3 “Coldplay”. However, downloading copyrighted media and document files may be illegal. It’s a dangerous activity, too, because of the numerous viruses that exist in such files, and because of the security flaws in the programs that open the files on your PC. If all these fail to scare you off or you are too confident about your surfing, you can search for other file types, such as movies, by replacing ‘mp3′ and ‘Coldplay’ with other search terms like “.avi” and “Transporter 3”. A complete list of Google’s advanced search operators and instruction on how to use them, go to Google Help Center.

And another important thing I forgot to mention: Google shows only 10 results per page by default. If you are extensive user of Google Advanced Search and hate to hit the Next button frequently for more results, you can change the default 10 results to 20/30/50/100 results per page in the Results per page: drop down list under the Need more tools option!


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